I don’t really care for OK Go’s music, maybe just one or two songs, but their videos are absolutely amazing. They are not just musicians, they are true artists and innovators. I don’t even know what to think about this video. I am just thinking about how much work went into planning and executing this. Everything else is irrelevant right now.

The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and behind-the-scenes footage, see http://www.LetsDoThis.com andhttp://www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars.

Director: Brian L. Perkins & Damian Kulash, Jr.
Director of Photography: Yon Thomas
Editor: Doug Walker
Producer: Luke Ricci

OK Go - “Needing/Getting”

In the world of Tumblr, there is really no need for me to post this. You’ll all see it numerous times by the end of the week. I’m aware. However, this is a true “music video”. I’ll even say they redefined the term. And yes, it is all real:

“The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck.”

(via sircreate)

(via carolinemartin)